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After 100 years, Black & White released a Black & White Lite Pomade. This pomade has a lighter hold than the Original Black & White pomade but gives more shine. strong About Black & White strong Black & White Pomade has been around since 1922 and is produced in America in Memphis / Tennessee, where many rock 'n roll legends started their careers. Partly because of this, the Black & White Pomade has been used for many years by models, athletes and singers. In both America and England this pomade is already very well known and regularly appears in magazines and magazines. In England, the pomade was proclaimed itself in 1990 as one of the “Top 40 products of all time”.